Use story to grow your mission reach.
A 3-month program to develop and launch a marketing plan that works.
A proven framework
write your brand story in a way that connects with the donors looking for you.
A complete marketing plan
build and launch your engagement funnel with expert feedback.
Accountability & support
from a cohort of non-profit marketers supporting each other.
Download the free guide:
5 Steps to Build an Engagement Funnel: The StoryBrand Way to Captivate Donors
Your non-profit deserves great marketing.
But it’s hard to build the tools you need by yourself. Gurus will teach you what you need to know, but without professional help, your results will be hit-and-miss. If you want to communicate like a pro, you might feel there isn’t an option for you.
This program was built for you.
If you want to build your own marketing tools and still get professional results, this program is for you.
Words that connect
and bring in donors
How to find donors online
even while you sleep
Knowing what to say at parties
(or anywhere else you might talk about your business)
Here’s how it works:
Register for the 8-week Workshop
What more could you ask for than hands-on coaching from two marketing experts with coaching experience for 8 whole weeks? PLUS Access to Business Made Simple University for one whole year!
Work the Modules and get weekly feedback
We meet for a Kick Off Call on August 31 and set a time for your 1:1 Brand Script Review Coaching Call. We work through one module of the course every week, giving you personalized feedback as you go.
Launch your marketing plan and grow your business
You’ll be ready to put your updated marketing plan and sales funnel to work by the end of the masterclass. You’ll know how to talk about your business, and can use the tools and skills for years to come!
What’s included, you ask?
It’s a 5-part sales funnel that can launch or grow your business.
Module 1: One Liner
You’ll create a One-Liner that sums up your core brand message in a way that helps people understand what you do and how you can help them immediately.
Module 2: Home Page
You’ll create a home page for your website that converts. You’ll learn what information belongs on your website, and how to invite your customers into a story, ensuring everything fits together so your customers take action.
Module 3: Lead Generator
You’ll create a Lead Generator to attract customers into your story. This piece of marketing is generally a pdf download potential customers can get in exchange for their email address.
+ VIP Option: Once you’ve written it, we can design it for you!
Module 4: Nurture Emails
You’ll learn how to put together a 5-part email nurture campaign. This type of campaign connects you with your ideal customers and will ultimately be your key connection point with potential donors.
Module 5: Engagement Emails
You’ll create an engagement email funnel that will take your potential donors from leads to participants.
Bonus: Tools & Resources
How do you build a simple website? How do you design a lead generator? We’ll share insider tips on how to build a funnel you can be proud of no matter your skill level.
We look forward to meeting you.
We’re Nathalie Pincham and Laura Phaladi, Certified Storybrand Guides who help businesses and non-profits communicate clearly. We both coach the StoryBrand Workshops so we know how much difference getting the right support makes. We’ve worked with many different business types of all sizes over the years, and we know one thing is the same for all of them: If you don’t have a clear brand message you will lose sales. But it doesn’t have to be this way!
We’re hosting the My Story Plan workshop so you can confidently speak about the products and services you offer, and actually create the marketing materials you need to grow your business effectively. Your business can transform many lives, and we want to help you succeed.
Never done anything like this before? Don’t worry, we’re here to help! We’ll be available to you throughout the 8 weeks to help you get unstuck and cheer you on, together with the other business owners in the group!
We know you can do this!
Our Track Record
Nathalie’s construction company client tripled their business after we updated the website, sales emails, sales materials, and created messaging and a marketing funnel that actually works!
“Laura is amazing! She has been a wealth of knowledge and our guide through the story brand process of launching our new Habitat for Humanity site. Laura provides real value to Habitat and truly is helping ! We now have ONLINE APPLICATIONS which we didn’t think was possible. Step by step Laura and her team walked with us to make sure each page of our site really showcases Habitat and allows us to connect to our audience. She continues to support us even after our website launch.”
-Jennifer Hockenburger, Habitat for Humanity of Monroe County, MI
“Laura made the whole StoryBrand process easy and clear. I thought I had enough information through the Building a StoryBrand book, but Laura helped me to realize that I could make my messaging even more specific. I’m now proud of my website and can’t wait to use these practices in other projects.”
-Ramona Rice, Spapreneur
A consulting company was getting 10-20% open rates for their monthly emails. Nathalie used the StoryBrand Framework to redesign their website and sales funnel. They started seeing 40-60% open rates and have a steady stream of inquiries.
What’s the investment?
- High-touch program
- learn clear frameworks with a proven structure of modules
- Build your engagement funnel with workbooks, broken down into manageable weekly assignments
- Workshop with us and your non-profit peers once a week
- New partnerships and opportunities in your networking group